Mastering the Instagram Algorithm:

Ever since Instagram made the decision to move away from a chronological feed, it’s safe to say that chaos has ensued.  The ever-changing Instagram algorithm is constantly updating itself, which can make navigating the platform itself confusing at times.  It’s not always clear how it exactly works.

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Top 8 Social Media Marketing Trends in 2020

Influencers have become an incredible tool for marketers to utilize on social media.  In and of themselves, they act as the ultimate brand ambassadors and represent messages that can only be expressed in their own personal way.  This year, there are several marketing trends that will shape the way we consume, share, and engage with this type of content.

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Ask a Community Business leader

At Brandmint, we believe that community is an essential part of conducting business. We look at establishing relationships with other brands and building each other up as necessary positive reinforcement that only makes us stronger.

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Marketing Trend Roundup 2019

Marketing is a realm of business that is constantly evolving.  In order to stay relevant, brands have to identify the best ways to reach their target audience.  This may involve adopting different techniques and incorporating them into your everyday business practices.  Staying on top of what is capturing people's attention, the newest available technologies, and listening to customers concerns are all ways to analyze how well your brand is responsive to the current marketing climate.

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Cheat Sheet: Identifying Your Brand’s Forte

When people think of your brand, what do they picture?  Aside from your overall brand image, your main goal should revolve around creating a lasting impression with your audience.  Your brand is a reflection of your values & goals. Customers can sense sincerity, and identifying the elements of your greatest strength can further improve this overall connection.

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Ask a Community Business Leader

At Brandmint, we believe that community is an essential part of conducting business. We look at establishing relationships with other brands and building each other up as necessary positive reinforcement that only makes us stronger. Listening to others who are experts in the business world allows us to collectively share knowledge, and thus grow and prosper as

individuals.


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Storytelling Through Your Brand

Building a brand is no joke. The very structure of it is dependent on multiple factors that comprise its DNA. At Brandmint, we tend to think of brands as people, or at least entities with personalities, backgrounds, and futures. Each of the elements are meant to tell a story in one way or another. Defining each aspect of your brand is critical in regards to overall success. Making sure each component aligns itself with the next in one way or another allows for everything to be super connected.

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How to advertise your business on Facebook

Brandmint is a full service marketing agency in Rochester, NY that specializes in social media marketing like Facebook, and Instagram, pixel marketing, branding and website design. We are here to help from the very beginning, here’s our beginner guide to explain how to advertise or promote your business on Facebook.

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Welcome to Target Practice: Facebook Style

Finding new customers can be as hard as shooting in the dark. You have a great product/service that people love but it’s hard getting the word out—and you don’t want to hire an ad agency in Rochester, NY without a guaranteed increase in revenue. With Facebook Audiences, YOU can take the shots and target people accurately while taking advantage of the most cost efficient option out there.   

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