Marketing Trend Roundup 2019
The trends that dominated the business world
Marketing is a realm of business that is constantly evolving. In order to stay relevant, brands have to identify the best ways to reach their target audience. This may involve adopting different techniques and incorporating them into your everyday business practices. Staying on top of what is capturing people's attention, the newest available technologies, and listening to customers concerns are all ways to analyze how well your brand is responsive to the current marketing climate.
This past year, there were several major trends that were prevalent in regards to marketing methods. Below, we take a look at the top ideas that not only reflect the year in passing, but are crucial to the upcoming year ahead and future of marketing processes.
Content, Content, & More Content
When it comes to social media, content is gold. It’s literally the backbone of your brand in regards to public perception, and acts as a first or second point-of-contact, in addition to your website. Beyond just creating content that is engaging, enticing, and memorable, your ultimate goal should be focused around engagement and shares. Content allows for a two-way communication process, and social media is the medium that acts as a platform to directly connect with your audience, and thus build their trust over time.
Micro-Influencer Marketing
In the beginning days of the influencer, brands originally turned to major celebrities and figures to represent their product or service. Now, companies are relying on partnering with “real people” who have a strong connection with their followers. This method is more effective in building trust, and thus leads to a higher likelihood of responsiveness to campaigns.
Artificial Intelligence
Robots are taking over (basically). On a real note, AI has made major developments within the last few years in particular and only continues to grow while making an impression in the marketing space. Specifically, data analysis technology allows for a better tracking process of customer behavior. This type of technology is making its way into several different types of software programs, and isn’t slowing down anytime soon.
Vertical Video
As our familiar social media platforms continue to develop (Instagram, Facebook, & Twitter), new ones have begun to rise in prominence (TikTok). Due to the popularity of the types of videos produced through stories, vertically aligned videos are becoming more commonplace in the world of social media. Since the launch of IGTV in June 2018, YouTube allowing for vertical viewing, and the iPhone feature allowing users to permanently lock your screen vertically, the way in which we consume this uber-specific type of content is changing. People don’t always want to flip their phone to the side, so creating content that is digestible in this format is crucial.
Transparency
In recent years, customers have become more aware and concerned about the products and services that they purchase; everything from the food they eat to the clothes that go on their body. Their core values in regards to corporate social responsibility, environmental sustainability, workers rights, and animal activism are imperative to their purchasing decisions, and thus the brands they choose to support. This is especially true for Gen Z.
At Brandmint, we are experts in identifying how to best utilize these trends for your brand. Whether it be through a targeted advertising campaign, establishing your social media voice, or anything in between, we’re here to guide your company in the right direction. Contact our marketing agency in Rochester, NY to launch your brand to ultimate success in 2020 and beyond.