The website had very little traffic to begin with. We identified a unique audience and implemented a creative ad as well as a retargeting pixel to capture IP addresses and to drive uses to the website while creating social acceptance. Social Acceptance is a term used for brands who can deliver a message to users in social space in which other users are engaging and interacting with. The more users that engage the better the social acceptance which in turn leads to more click through. Once we created virality we implemented the retargeting pixel to drive users back to the website for different products, trainings, or procedures.