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The Challenge

Rochester Eye Associates were looking to book more LASIK procedures and build awareness around the area that they provide the procedure.
 

Our Approach

Pixel marketing • copy writing • graphic design • web design

Campaign Overview

GoalIncrease LASIK bookings, with the secondary goal of increasing awareness that our customer performs the procedure. 

Dates Ran: May 3rd — July 9, 2018

MessageWin FREE LASIK ($5,000 value) and remove your glasses for good!

RulesTo enter into the contest, the interested party had to "Like" their Facebook page and complete a short form on the website. They then received a call to schedule and attend a free screening to determine whether or not they were a candidate for the procedure. At the end of the campaign there was a random drawing for a winner. All parties who followed the entry rules, but did not win the contest received $500 off if they scheduled LASIK by the end of the July. If they scheduled after July, they would receive $400 off.

The Marketing Plan

We were able to dial in on an audience that would be interested in LASIK and installed pixels that allowed for tracking submissions. We campaigned Facebook ads that were shown to users on Facebook, Instagram, and third-party networks (CNN.com, Huffingtonpost.com, etc.). Our custom designed ad directed users to a custom squeeze page that was created on the customers website for the sole purpose of providing information about LASIK and rules to the contest. The squeeze page allowed users to submit their information. We matched our customers branding for a seamless transition. 

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Wow Factor

Qualified Leads

86 leads in 45 days at $5.15 per lead

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