Tony D’s needed to identify themselves as more than just a Coal Fired Pizza restaurant. Originally, they were just a coal fired pizza restaurant with no bar. They evolved into a full service bar, private event venue, and expanded the menu to offer a variety of American and Italian dishes. The evolution wasn’t being properly communicated.
It all starts with the brand communication. Brandmint asked, what message and imagery is currently out in the marketing space? From here, we identified the shortfalls and started to focus on a congruent and more broad message of the brand, the atmosphere, the people, and the community. We did this through branding, video, photography, a website overhaul, social media marketing, retargeting, SEO, and conversion ads.