Donald is an Associate Professor of Marketing at the University of North Carolina at Wilmington.  His research is focused in the service environment with an emphasis on the impact of perceived and actual customer delight on the customer, employee and firm.  His research has been published in various journals including Journal of Service Research, Journal of Services Marketing, Journal of Business Research, Cornell Hospitality Quarterly, amongst others. He also enjoys spending time with his dog, Buddy.

What is your favorite ice cream?

Founders Favorite at Coldstone Creamery - So unhealthy but so good!


Name one thing you have on your bucket list.

To go backpacking through Europe


If you were running for office what would your campaign slogan be?

Exceeding expectations for the betterment of society!