While one can take $10,000.00 and put that towards a billboard for a month, another could take half that budget put it towards SMM with the expectation of a greater outcome for less the buyout. Why?
Billboards, radio ads and Tv commercials are great for top of mind exposure, which is nice to have.
The value SMM carries for a company includes: top of mind exposure, a call to action, off site SEO, better B to C relations, increased traffic to a website (inbound leads) and an increase in sales. By the way this is all proven through monthly analytics provided by the SMM carrier.
SMM is actually exciting!
It's 2016, SMM needs to be your marketing priority.