Facebook is a social media platform a majority of people are familiar with. In fact, Facebook released figures revealing that 2 billion people log onto Facebook every month and 1.4 billion visit via their mobile devices. However, what most people are just recently beginning to discover and explore are Facebook’s digital marketing tools. Facebook ads allows businesses to advertise in a useful way that makes it easy to find the right people, capture their attention and yield results.
There are several reasons why Facebook ads is a digital marketing tool you should consider implementing in your business’ advertising such as custom-targeted audience, ability to track users amount of time on social media, targeting and remarketing. Facebook ads can be run on any budget allowing for flexibility and availability for any business, small or large, to use. You can spend only $5 and reach over 1,000 people. Another huge benefit of advertising with Facebook is that it’s immediate. You can start advertising on Facebook today and quickly reach thousands. Furthermore, Facebook ads allows you to set your budget and bid, leaving you in control of the money you spend on your Facebook advertising. Once you’ve set your budget and created your ads they are shown to users who are considered likely to be interested, which directly translates to optimal results.
Ad placement is a key factor in the reach of your audience. Facebook ads provides you with a tool known as “one ad fits all” which allows you to run your ads across Facebook, Instagram, Audience Network and Messenger, targeting individuals in more places on many devices. You can then measure your progress monthly by learning the reach of your ad through analytics revealing engagement, views and much more. Facebook ads measurement tools allows you to evaluate your campaign performance and tailor your ad to help you reach your business goals.
Facebooks ads is just one of several digital marketing tools offered from the popular social media platform such as Facebook IQ, giving consumer and advertising insight based on 2 billion people, and Facebook Blueprint, a self-guided e-learning tool designed to help businesses achieve any business goals through Facebook and Instagram.
Does all of this Facebook ads stuff sound like too much of a task to undertake? Here at Brandmint we offer Facebook and Instagram Ad Campaigns, Facebook and Instagram Creative Campaigns, Instagram Interaction Campaigns and a Social Bundle consisting of all three. Hand over the Facebook ads and social media marketing to us!
Confused and not sure how to implement? Call us! We are your specialists in Digital Marketing in Rochester, NY and can help you with all your Digital Marketing needs!