Social media is changing the way you reach your customers. Our experts here at Brandmint know the ins and outs of social media and want you know, as well! Here are the top 3 reasons your company needs to be on social media:
Increases Brand Awareness - This is the familiarity consumers have with images or qualities of a specific brand. This is one of your business’s greatest assets! A strong online presence is extremely important to your company because this is where most of your consumers are! There are so many different options a consumer has so you must differentiate yourself from your competition. Building brand awareness in the early stages of a company are pertinent because once people are aware of what you do and what you can offer them, they are less likely to research another company to acquire that same service. Businesses with high brand awareness are socially accepted by the market. There it is again - SOCIAL ACCEPTANCE! Social media gives your customers a way to connect with your business online, all while you're able to target a specific demographic instead of wasting your time and money reaching people who's wants and needs don’t pertain to your company.
Improves Brand Loyalty - a consumers tendency to continuously buy from the same company rather than a competitor. Developing a loyal consumer base is one of the main goals of most businesses. Regularly engage with your customers so you can develop a bond with them. From personal experience, if I don't find your company on Facebook I am most likely not going to research you further to find out more. Instead, I would find someone who is on Facebook. Being on social media makes companies seem more real, in my opinion.
Increases Opportunities for Conversion - The more your brand is exposed, the more opportunities you have for conversion. Everything that is posted on social media may lead viewers to your website which increases traffic. When your company is interactive on social media (sharing content, commenting, liking, etc.) it gives your brand a personality and makes it more appealing to consumers. Consumers like doing business with people rather than companies.
Are you starting a new business or own a business but have no social media presence and don't know where to begin? We are here for you. Contact Brandmint, a leading Social Media Marketing agency in Rochester, NY.