Social Media Marketing vs. Social Media Management

Social Media Marketing vs. Social Media Management

Commonly, Social Media Marketing & Social Media Management are treated as the same deliverable but in fact, are not closely related. Simply put, Social Media Marketing is the paid aspect while Social Media Management is the organic version of Social Media. While they both can attain the same goal, the deliverables are not related.

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What is SEO?

SEO, or Search Engine Optimization, is the process of directing more traffic to your website through the use of keywords. Popular search engines such as Google and Bing collect information about every page on the internet in order to help people find whatever they are searching for. When your website has posts and content containing specific keywords that potential customers are searching for on Google, Bing, etc, your website is more likely to be one of the first recommendations listed. 

Think about it, whenever you use Google to look for a service or product, you only venture through the first few sites that it recommends to you and end up choosing one of those companies to do business with. Nobody has the time or patience to go through multiple Google pages so you need to make sure that your website is a top search result. 

Search Results

A major part of SEO is search results. If you own a website, search results are crucial and correlate to your business performance. Think of it this way: search results equal sales. Without SEO you aren’t going to get the results you need and your business will not attract as many customers. The higher your website is on the list of a search engine’s results, the more traffic you get to your site and the more likely a customer is to invest in whatever your company has to offer. At Brandmint, we know exactly how to drive more traffic to your site and improve your rankings on search engines. Trust us to transform your SEO needs.

How can I tell if my SEO is improving?

Here at Brandmint, we put our money where our mouth is. We send SEO results that show that the keywords we are using are relevant by showing where they rank on Google. To go even further, Google Analytics can show you how much traffic your site is getting. We make sure to improve your search rankings and increase awareness of your site on search engines, give you professional recommendations for keywords to use that will benefit your brand, and provide monthly, and most importantly, relevant content containing those keywords. 


Need some more information or are you ready to discuss getting started on your SEO?

UI/UX 101: The Need to Know Basics

Do you think your website is functional and appealing to your customers? Chances are, it is either lacking the functional aspect or the appeal aspect, or possibly both! Today, in order for company websites to be successful, they must create a good experience for the user by being both easy to use and satisfying to the eye. These two aspects are part of UI/UX, User Interface and User Experience, that we use for Web Design. UI/UX can be difficult to understand, but that’s why we’re here! First, let us briefly explain what User Interface and User Experience are:

UI Design (user interface)

When you think of User Interface, think of graphic design. UI is responsible for using strong visual assets to guide the user through the website. Graphic/visual presentation is important for initially hooking your customers, making them want to interact with the rest of your site and potentially investing in your company/product. 

UX Design (User Experience)

User Experience design is a process in web design in which the goal is to make sure the customer has greater satisfaction and contentment interacting with the product. This is done by making the interaction between the customer and the product easy and full of clear quality. In order to ensure the user is having the best experience possible while interacting with a company’s web design, we are continually investigating, prototyping, testing, and analyzing your website. 

how ui/ux work together

UI and UX are crucial to one another. Your website might look great, but could be difficult to navigate, indicating strong UI and weak UX. On the other hand, your website looks awful but is easy to use, indicating strong UX and weak UI. It is crucial that your website is strong in both User Interface and User Experience or you will not get the results that your company needs and desires. Luckily, Brandmint can build or rebuild your website to incorporate UI/UX and ensure growing results. Does your website have powerful UI/UX? If it doesn’t follow the above, you may need to make some changes. Let the most reliable web design team in Rochester, NY build or rebuild your website and make sure you have the most modern UI/UX Design.

benefits associated with UI/UX Design:

  • Drives more traffic to your site so it is crucial to Search Engine Optimization
  • Users interact with and spend more time on your site
  • Successfully and clearly communicates your message to your users
  • Customer loyalty: if the customer has a good experience with your site, chances are they are more likely to stick with you. Over 80% of users are less likely to return to a site after a bad experience
  • Increases conversion
  • Helps to identify your audience and goals


We always talk about SEO, but what about SCO?

Shopping cart optimization (SCO) is an analysis and potential re-visioning done to your website in order to make sure your shopping cart checkout process is timely and stress-free. Making changes or updating your online shopping cart process helps avoids bounce rate and improves search engine optimization (SEO). The fewer barriers and distractions you have during your purchase, the better. Small mistakes such as not having a 'guest checkout' option or a checkout process bar, allows for your customers to often leave the site before completing the transaction. On the Google Analytics side, we see this as a 'bounce' or 'bounce rate' where a customer left your website and went to another website or back to a search engine. Another thing to keep in mind when optimizing this process is that some customers may also be turned away due to privacy and security purposes. This is important, especially with e-commerce, to allow customers to feel completely secure during online transactions.

Digital marketing or Internet marketing companies, such as Brandmint, can access and track your bounce rate through Google Analytics. We can find out exactly where, during the checkout process, you lost your customers and in-return, use this information as a guide on how to get them to the destination.

We have all of your answers

 Q & A

Q. Why do customers worry about giving their credit card information during checkout?

A. Credit card theft can be stolen during these three transactions:

1. Stolen from the user’s computer

2. Stolen in transit

3. Stolen at the merchant’s site


Q. There are many privacy seals available but which is the best option?

A. Your website can have multiple privacy seals but it’s important on e-commerce websites to have at least one privacy and one security seal. The best ways to protect information in transit in through security seals.

1. Encryption algorithms – Process of converting a plaintext message into ciphertext, which can be decoded, back into the original message.

2. Protect transaction information

3. SSL (Secure Socket Layering) Certificates also known as TLS (Transport Layer Security) Functions of SSL – Encrypts data and authenticates the site

You can compare which type of SSL is best for your website based on which type of products you sell and the overall goal you want to accomplish


Larger companies have a flawless shopping cart checkout process including all privacy and security seals. Take a look and their website, for example...

As soon as you visit their webpage, you’ll notice that this secure website by the URL at the top of the page. This secure site will include an “s” in the URL for secure after the typical http:// Another way you’ll easily recognize security is by the URL turning green.

This is important to avoid this immediate barrier, especially when selling expensive items to customers that may be apprehensive to give credit card information for.


  • When you're ready to go through the shopping cart process, you’ll notice that based off of my location services; it’s already generated shipping location and cost. Since my location services are on, and I'm located in Rochester, NY, when viewing the total cost, the applicable shipping cost to my location will be generated.  This is another was to avoid any barriers due to an upfront cost that wouldn’t alarm customers before putting in credit card information.


  • Once you click on “Add to Cart” the next step would be to either sign in or create an account. Although this is routine, there should also be a “Checkout as Guest” option. This allows customers who are in a rush or even those who have an account and don’t remember their password a suitable option. Don’t worry; you’ll get all of their information regardless so this shouldn’t be a problem. 


  • Include a process checkout bar - This helps the customer get through each step, knowing exactly how many more steps need to be taken in-order to get to complete the transaction. We naturally love getting to the end of the finish line so this reduces bounce rate and reduces the likelihood of completing all of the steps except credit card information.
  • Offer incentives for the customer – giving a gift such as free shipping or overnight shipping is a great way for your customers to feel better about making the purchase and offer them a reason to come back or purchase another item. 

The examples listed are just a few of the countless ways Brandmint can help optimize and improve your online shopping cart process, along with overall user friendliness. Putting ourselves in your customers shoes is what Brandmint focuses on. Making improvements to ensure your customers have an effortless and timeless checkout process turns spectators into buyers.  


Interested in learning more?

Contact us

New Location, Same Awesome Work!

Movin' on up...literally. The Brandmint team has moved to the 10th floor of the newly renovated Metropolitan (formerly known as the Chase Building) in downtown Rochester! Our new office is equipped with the necessities: Ping pong, a 2-player basketball game, and, most importantly, Kenny. Who is Kenny you ask? He is our kegerator filled with Genesee Beer. Support local! Our corner office allows everyone an amazing view of the City of Rochester. Come by and visit us anytime! You won't want to miss Thursday's after 4pm, better known as Thursday Throw-Down. At 4PM sharp we turn up the tunes from the early 90's and kick back and reflect on the killer week we all had. 

MINT Year in Review

WOW! What a year 2016 has been for Brandmint. In addition to our internal growth, we also hit 100 clients in November of this year! 


The Prince Elite Beach Hockey Classic was held July 9, 2016 at Charlotte Beach in Rochester, NY. This event was founded by Shane Prince and his father, Danny Prince, both of Prince Elite Hockey, in honor of Patrick Carr, A.K.A. “Lil’ Fighter,” who battled cancer for most of his life. This year the event raised just under $18,000 and was donated to Golisano Children’s Hospital. Louie Maier is on the Board of Directors for the Beach Hockey Classic, while Brandmint does all of the social media and helps with event management for the annual event. Take a look at the official after-movie!


The 2nd Annual Kringle Krawl was held December 3, 2016 in Rochester, NY. Every year, the board members of the Kringle Krawl choose which charity the proceeds will go to. This year it was decided that money would be raised for Camp Good Days and Special Times, a not-for-profit organization dedicated to improving the quality of life for children, adults, and families whose lives have been touched by cancer and other life challenges. Thanks to our generous community, we exceeded our goal and raised over $3,000 for this organization. Brandmint’s team was lucky enough to be able to play a role in this amazing event. Louie Maier is a member of the team that organizes this event yearly, while Bethany Patton, the Creative Director, was the brains behind the logo.


We can’t thank our clients enough for your business and, without you, Brandmint wouldn’t be where we are today! 

Happy Holidays & Happy New Year!

-The Brandmint Team

Watch Out For These SEO Trends in 2017!

2017 is around the corner so it’s time to give you guys a heads up on what the SEO world is looking like! 

Shift from wordy to dense content

People don’t want to read paragraphs about a specific topic anymore. Rather, lists or short descriptions are preferred. Content density helps a websites SEO by containing the correct keywords and straightforward information. If you are a content writer or blogger this is good news for you! Writing less will give your audience more value. CONTENT IS KING!

Use featured snippets 

Have you ever searched “How to cook spaghetti squash” in Google? Well, I have, and I didn’t have to look very far to get my answer.

Featured snippets are shown in some search engine results pages (SERPs) and allows your users to quickly get the answer they are looking for. Instead of the user having to go to the actual page, it will show content from one of the sites that ranks on the first page. So doesn’t this negatively impact your click-through rate? No. In fact, featured snippets significantly increase your click-through rate!

Having a mobile-friendly site is crucial

Mobile internet usage has surpassed desktop internet usage and the gab will only continue to grow. According to Zenith’s Media’s head of forecasting, Jonathan Barnard, “70% of internet use is now on a mobile, and the use of desktop for internet will fall by almost 16% this year (2016).” So what will this chart look like at the end of 2017?

Don’t have a user-friendly mobile site? You’re just asking for your rankings to drop!

If you aren’t prepared for what’s coming in 2017 and aren’t sure how to do it yourself, call us! We are your SEO experts in Rochester, NY! 

Top 5 Misconceptions of Digital Marketing

It's too expensive - People seem to think that digital marketing is more expensive than any other form of advertising because it is the latest and greatest form of technology. A recent study showed that in order for businesses to reach 1,000 people using direct mail, TV, and magazines, they had to spend $57, $28, and $16, respectively. To reach 1,000 people using digital marketing, businesses only spend $2.50. You do the math!

It doesn't generate revenue - Our clients have spoken:

“Working with Brandmint we learned the true value of proper social media management and the value that can be added directly to your bottom line through; target marketing, custom campaigns, and attention to detail that is unmatched.” — Jason Guck, 5Linx

“This past Spring Brandmint helped us with a campaign that resulted in an extraordinary increase in business here at Northern Hemisphere Gymnastics. After our work with Brandmint, we have been overwhelmed by the continuous amount of phone calls, walk-ins, and inquiries about our gym’s programs.” — Jill Grundman, Northern Hemisphere Gymnastics

It only works on millennials -  72% of Facebook users in the U.S. are women, ages 30 to 49. Not to mention, we are able to target a specific demographic that will view your ad. 

Anyone can do it - These days most everyone has a social media account however, simply having an account does not make you an expert. A successful digital marketing campaign must be strategically tailored to your target market which takes the expertise of people who understand your business as well as user experience. Just because you own a bicycle doesn't mean you should enter the Tour De France.

Results can’t be measured - Because digital marketing is not tangible it is easy to believe that the results are unmeasurable. With every Brandmint SEO/Social package you will have a dedicated Account Manager who will keep you up-to-date on exactly how your campaign is preforming and analyzing those results so future campaigns can preform at the optimal level.  


We know our stuff! That is why we are one of the top Digital Marketing agencies in Rochester, NY. 

Win Social Media Marketing: Rochester, NY!

As we approach the season of giving, Brandmint will be hosting a contest to give businesses in Rochester the chance to win a package on us! All you have to do is enter to win and like our Facebook page.

So what is included in this package?

  • Custom Facebook/Instagram Post Campaign
  • Custom Facebook Creative Ad Campaign
  • Dedicated Account Manager 
  • Month End Analytic Report
  • Roughly 3,000 people Reached

The lucky winner will be drawn on January 1, 2016 and will be announced on our Facebook page.



Social Media Marketing vs. Traditional Marketing

This week I want to talk about the benefits of using social media marketing rather than traditional marketing. Social media marketing is all done online, while traditional marketing uses print ads, radio and television ads, and magazine ads. 

Targeting - Traditional marketing is forced on us. Who actually enjoys being interrupted by commercials during their favorite show? Unless it is Super Bowl Sunday, of course. I don’t care to see what deals the local flooring company is offering while I’m trying to watch the Season Premiere of “The Walking Dead” (SPOILER ALERT: Who else is so upset that Glenn died?!). Traditional marketing has a very low response rate being that the majority of the people that see an ad are not necessarily looking for it and, in many cases, are annoyed that they are seeing it! With traditional marketing, you are only able to do location based targeting. Social media marketing is much less invasive. You are able to choose a specific demographic that you want to target. In addition to being able to focus on a specific location, you can also focus on behaviors and context.

Cost - Social media marketing is much more cost effective than any form of traditional marketing. The graph below shows how much money you have to spend to reach 1,000 people. Need I say more?


Word-Of-Mouth - Again, word-of-mouth is so powerful! It is easy to “share” a post on Facebook or hashtag a phrase to make it easily accessible. It’s rare that you see a flyer being passed around about a local band playing somewhere and if you do see it there is a high likelihood people will lose it or throw it out. The internet is always there!

Measurability - Sure, you are able to see how many people were tuned into a show, but you can’t get an accurate measurement of how many people you reached by showing your commercial. I don’t watch live television anymore and part of it is because of the commercials, so I can only imagine how many people change the channel while the commercials are on to watch something else for a few minutes. You cannot measure how many people are reached by a mailer that is tucked into your newspaper or how many people actually see your billboard on the expressway. With social media marketing you can get real results and accurate numbers on your reach and can spend as much money as you want while knowing how many people are seeing it.

If this isn't enough to get you to shift from traditional to social media us. Or better yet, stop in and say hi and we will be happy to show you the successful work we have done for our clients. Brandmint is your go-to social media marketing agency in Rochester, NY! 

Top 3 Reasons Your Company Needs to Be On Social Media

Social media is changing the way you reach your customers. Our experts here at Brandmint know the ins and outs of social media and want you know, as well! Here are the top 3 reasons your company needs to be on social media:

Increases Brand Awareness - This is the familiarity consumers have with images or qualities of a specific brand. This is one of your business’s greatest assets! A strong online presence is extremely important to your company because this is where most of your consumers are! There are so many different options a consumer has so you must differentiate yourself from your competition. Building brand awareness in the early stages of a company are pertinent because once people are aware of what you do and what you can offer them, they are less likely to research another company to acquire that same service. Businesses with high brand awareness are socially accepted by the market. There it is again - SOCIAL ACCEPTANCE! Social media gives your customers a way to connect with your business online, all while you're able to target a specific demographic instead of wasting your time and money reaching people who's wants and needs don’t pertain to your company. 

Improves Brand Loyalty - a consumers tendency to continuously buy from the same company rather than a competitor. Developing a loyal consumer base is one of the main goals of most businesses. Regularly engage with your customers so you can develop a bond with them. From personal experience, if I don't find your company on Facebook I am most likely not going to research you further to find out more. Instead, I would find someone who is on Facebook. Being on social media makes companies seem more real, in my opinion. 

Increases Opportunities for Conversion - The more your brand is exposed, the more opportunities you have for conversion. Everything that is posted on social media may lead viewers to your website which increases traffic. When your company is interactive on social media (sharing content, commenting, liking, etc.) it gives your brand a personality and makes it more appealing to consumers. Consumers like doing business with people rather than companies.

Are you starting a new business or own a business but have no social media presence and don't know where to begin? We are here for you. Contact Brandmint, a leading Social Media Marketing agency in Rochester, NY.

"What's That?" Wednesday: Social Acceptance

Social acceptance is a persons willingness to recognize and promote the brand. Having a brand that is socially accepted is imperative to the growth of your business. So how do you become socially accepted and what happens when you are? 

Social acceptance goes hand-in-hand with delighting customers. Delighted customers promote your brand because you have exceeded their expectations and they want to share their experience. These delighted customers have now accepted your brand. Using my example in last weeks blog, Midtown Athletic Club, I want to talk about how I became a delighted customer which led me to socially accept them. I had gone a few times as a guest but was never able to get the full experience because I would be there for an hour or two and then go home. One day I went to Midtown and the person I went with was raving about a class they took there the day before, so I decided to try it out. I continued to try some other classes and before I knew it I was a member there. Within just a few days I became a delighted customer and have now socially accepted them which is obvious because here I am talking about it for the second week in a row! The main goal is to focus on how to keep your customers happy and how to exceed their expectations. How do you get your customers to accept your brand?

So what happens when your brand is socially accepted? One obvious outcome is that your business grows…but how? These customers who have accepted your brand are your biggest assets. They will use positive word-of-mouth to promote your business and share their experiences. Word-of-mouth is the most powerful form of advertising for your brand because they are coming from people who experienced your services first hand. Aside from them talking about it to other consumers, they will be repeat customers themselves.

Is your brand socially accepted?

                            **One happy customer will tell an average of nine people!**

                            **One happy customer will tell an average of nine people!**

"What's That?" Wednesday: Customer Satisfaction vs. Customer Delight

Satisfied customers are good. But do you know what's even better? A delighted customer! 

When a customer is satisfied it means their expectations are met. Satisfied customers are not exactly loyal customers. They will leave for a competitor if the opportunity presents itself and they won't think twice about it. This is how I feel about my Jeep. I love it right now, but down the road when I am looking for a new car I will look at other makes. If I like the other make better I will buy it without feeling bad even if I never had a bad experience with the Jeep.

When a customer is delighted it means you have exceeded their expectations and are very unlikely to leave for another competitor. Delighted customers are loyal customers. I repeat: DELIGHTED CUSTOMERS ARE LOYAL CUSTOMERS! When people are loyal to your brand they will share their experience. Make every customer feel like they are your only customer. Make them feel special! I am very delighted with the athletic club I attend. So much so that I recently completed a survey for them which took about 10 minutes, but I didn't mind at all. I have recommended this club to numerous people and a few have even joined. I love everything about it and won't ever leave unless I had to. So if you live in the Rochester area and love staying in shape, Midtown Athletic Club is where you need to be! What? I had to do a shout out, I'm delighted! 

Don't get me wrong, we like satisfied customers, but we LOVE delighted customers. The difference is that if a customer is satisfied with a company's services five times and is delighted once, their perception of that company is heavily influenced by their delighted experience. 

While writing this I had flashbacks of sitting in Dr. Barnes', A.K.A. "DB", Consumer Behavior night class staring at the clock, counting down the seconds until the clock struck 9 P.M. and I could finally go to Sunny's for ten cent drafts. Who would have thought seven years later I would be blogging about this and actually enjoy it? Thanks DB! 

A delighted customer means that they have socially accepted your brand. Here at Brandmint, we go above and beyond for our clients. Contact us today, your #1 Marketing agency in Rochester, NY.

Next week, I will talk about why social acceptance is excellent for your brand!


Digital Marketing Rochester, NY

Today, I want to talk about the types of Digital Marketing we offer. We focus on Social Media Marketing, Search Engine Optimization, and Online Database Listings Management. How will these services help grow your brand? Keep reading!

SMM - Social Media Marketing

This means gaining traffic through social media sites (Facebook, Instagram, Twitter, etc.). Most of our packages offer one Creative Ad Campaign that will run for a full year and a Post Campaign that runs for one month. Every month we will work with you to create a new Post Campaign. Click here to learn more about these two campaigns and how they can benefit you.

SEO - Search Engine Optimization

This is the use of different strategies to maximize the number of visitors to a website by ranking high in placement in the search results page of Google, Bing, Yahoo, etc. We will work with you to find the target keywords that will optimize the search results for your business. Websites that are full of content will also help with your rankings. (Web Design is another service that we offer). We'd be happy to audit your SEO. If you don’t understand what your results mean for your business feel free to contact me and I will go through the report with you!

Online Database Listings Management

We will make sure that your company’s information (business name, address, phone number, etc.) is uniform throughout all search engines.

Give us a call today and we will show you why we are the #1 Marketing agency in Rochester, NY!