Brand Identity & Management: Review Logo, Tagline, Color Palette, Typography, Design Elements, Usage Rules, Employee Alignment.

Positioning & Messaging: Target Audience & User Personas, Value Proposition, Archetypes, Tone of Voice, Benefits Sought, Mood Board, Brand Story, Mission, Vision, Values, Key Messages.

Competitive Analysis: Content and Advertising Strategies, Keyword Research.

Content Strategy: Goals and KPIs, Industry KPI Benchmarks, Targeted Content Channels, Visual Mock-Ups, Content Pillars, Content Plan.

Advertising Strategy: Goals and KPIs, Industry KPI Benchmarks, Targeted Marketing Channels, Visual Mock-Ups, Promotional Strategy/Offer, Advertising Plan.

Strategic Planning Process

Our strategic planning process serves as the critical foundation upon which successful content and advertising campaigns are built.

This process begins with a workshop that is a collaborative effort, guided by experienced facilitators, and covers essential aspects of brand identity, positioning, messaging, competitive analysis, and channel selection.

Additionally, through engaging discussions, stakeholder interviews, research, and activities, we define clear goals, KPIs, and an actionable content and advertising strategy.

This workshop not only sets the stage for effective goal tracking but also establishes brand management processes to maintain consistency and impact in all our endeavors. It's a dynamic, iterative process that empowers us to adapt and thrive in an ever-evolving landscape.

Creative

Social Media Management

Public Relations

Email Newsletter

Article & Blog SEO

Photography & Video Production

UX/UI Web Design & Development

Data Visualization & Reporting

Content Process

Strong content fuels all marketing activities, whether that’s creating a social media calendar, writing informative blogs to showcase your brand’s expertise, or building out content to support advertising campaigns to drive conversions.

Our goal is to create a content ecosystem that helps your audience understand your brand story and engage with your product or service in different ways. This results in continuous growth over time.

We’ll work with you to identify content pillars (your niche topics) and content channels (social media platforms, blogs, emails, etc), create engaging graphics, videos, and text, and schedule content for publishing.

Paid Social

Paid Search

Streaming TV

Third-Party Ad Placement Network

Conversion Rate Optimization

Data Visualization & Reporting

Advertising Process

Utilizing provided and created content, we execute the Advertising strategy identified in our Strategic Planning phase. Our focus is to influence your target audience's behavior by creating awareness, generating interest, and ultimately encouraging them to take a specific action. Channels can include Paid Search, Paid Social, Streaming TV, and other Third-Party Ad Placements.

Through Data Visualization and Reporting, we analyze KPIs and prepare comprehensive reports summarizing the campaign's results and insights. These reports are shared with key stakeholders to demonstrate the impact of our advertising efforts.